The AC July Round-up: Fake news🚨, Denise Lewis on feeling great at 53🥇, Collagen Commitment results ⭐️ + MORE awards🏆

Hello Beautiful!

We’re flying through summer faster than a CEO ducking at a Coldplay concert (awks, right?).

What WE’VE been up to is a lot more positive – so sit back and let’s get ready to unpack our July…

FAKE NEWS DEBUNKED 🚨

Being the UK’s #1 collagen experts, other brands spreading fake news about us comes with the territory. So, our lovely founders Maxine and Darcy set the record straight...

"As you know, Absolute Collagen is a brand built on integrity, proof and truth.

We welcome scrutiny from competitor brands because we’re entirely confident and committed to our customers in everything we do. However, we’re aware of some fake news that’s been circulating about us, and we wanted to address it.

We don’t feel the need to talk other brands down – that’s just not how we do business. Our facts speak for themselves. So, here they are...

1) ABSOLUTE FORMULA

Absolute Collagen contains 8000mg of premium, high-grade, hydrolysed marine collagen plus vitamin C. It’s everything you need and nothing you don’t.  Let’s break  this down.

• We use the most advanced and effective form of marine collagen available – known for its high purity. 

• We use 8000mg because this is the amount that’s been clinically proven to deliver truly superior results that you’ll see.

• We use 60mg of vitamin C to help your body absorb the collagen.

• Our collagen is sourced from a world-class manufacturer, known globally for their patented hydrolysation technology and exceptionally high purity.

That means it’s more effective.

2) ABSOLUTE PROOF

We ran the largest, most robust clinical trial of a collagen supplement EVER. 

• The trial was independent, peer-reviewed (validated by other medically-trained professionals) and placebo-controlled (results compared to those who weren’t taking collagen).

• The trial featured 130 people over 12 weeks and gathered over 30,000 data points.

• 100% of people said their wrinkles were visibly reduced.

• Skin elasticity was boosted by 60%.

• People saw a 27% increase in new hair strands.

These results confirm that Absolute Collagen delivers real, visible benefits for skin and hair.  For full results, you can see the clinical paper on our website.

3) ABSOLUTE INTEGRITY

You’ll notice we never engage in underhanded tactics. We focus on our products’ strengths to let the facts speak for themselves.

• Our products are sourced from only the very best collagen supplier, who owns their entire supply chain from start to end, allowing them to manage all aspects of product quality.

• Our supplier has achieved ASC certification, which is the globally recognised highest standard of certification for farmed seafood.

• We have been to visit the farms we use to ensure we’re compliant – it’s just one of the many reasons we’ve been awarded B-Corp status – proof that doing business sustainably is 100% our thing.  For more information, visit our website.

• We’re also serious about the rules. You might see some brands making bold promises like “supports joint health” or “heals your gut”. Whilst those sound impressive,  they’re actually not allowed under UK law -  no matter how much promising research or customer feedback there is. That means even though we’ve got an amazing clinical trial and thousands of glowing reviews mentioning things like joints and digestion, we choose to stick to the facts we’re legally allowed to share.

We promise to always be straight up with you, our customers. No gimmicks, no fake news or empty promises, just authentic, efficacious products that do exactly as they say on the (yellow) box.

Thank you for being on this journey with us.

Maxine & Darcy 💛"

DENISE LEWIS’ ON FEELING GREAT AT (ALMOST) 53 🥇

Amongst revealing her biological age verses her chronological age, and sharing inspirational stories about her life, olympic gold medallist Denise joined Katherine Ryan on her #WhatsMyAgeAgain? podcast to chat through what ageing means to her...

Denise says:

"I turn 53 at the end of the summer, and I feel amazing!"

"In terms of skincare, hydration is a must! In my community we've always used creams since birth, so it's been drummed into me from a young age."

"Feeling young starts from the inside - confident, radiant skin is part of the journey.”

"For me, balancing fitness, wellness, and positivity is key to me feeling young."

"I'd describe myself as high-achieving both at home and professionally - I've not let age slow me down. Nothing was going to stop me from celebrating turning fifty. I went partying that day." 

Listen to the full #WhatsMyAgeAgain? 1st July episode at wherever you get your podcasts.

COLLAGEN COMMITMENT RESULTS ⭐️

1 clinical study, 12 weeks, 130 women – the verdict’s in and after 3 months of taking our supplement, the results speak for themselves.

The women in our Collagen Commitment Challenge saw visible changes - from plumper, more radiant skin, to stronger nails and healthier, shinier hair.

Backed by the largest and most robust clinical study of its kind, this is proof of what we've always known: our expertly formulated collagen absolutely works!

Results at 12 weeks:

✨100% saw improvements in fine lines, wrinkles and skin evenness

✨60% increase in skin elasticity

✨90% felt their skin was replenished and restored

AWARD-WINNING POWDER 🏆

Women’s Health has only gone and crowned our Crystal Clarity Powder the ‘Best Beauty Supplement’ in their 2025 Skincare Awards. That’s right! 

It's amazing to see that our powder is getting as much love as our iconic liquid supplement (well, it should, as the clinically proven results are exactly the same).

We're so happy to have created a new way for you to enjoy your daily dose without compromising on those all important, beautiful benefits. Just like our liquid, each powder sachet contains 8000mg of sustainably sourced, hydrolysed marine collagen, plus 60mg of vitamin C to help your body's absorption.

There's a reason why the neutral taste is loved by so many and has bagged us yet another award for the trophy cabinet! 

As you can see, July’s been a good ‘un. Enjoy the rest of what August has to offer - drink the cocktail, sit in the sun (safely, obvs), call for school-holiday reinforcements and we’ll touch base again next month.

Ciao for now x